Starting with an AWESOME cover

Many authors will ask me when is a good time to start the cover process and start planing a design. My answer is to definitely get ahead of your writing and get a cover designed ASAP. The cover design will help you in a few ways that you might not realize. Getting the cover made will help to motivate you to keep writing and finishing this book. It will also help with planning out the design in the future. When the cover is made early it can help to strengthen the design later on by seeing things you might not think about or you may think of something different while you are writing. 

When you get a cover done early I would suggest printing out the cover or even taking what you have written so far and sending it off to Amazon and getting a proof done. These bits of motivation can really help you visualize your book being finished and thus help with the whole process.

You also want to get ahead of your writing with marketing. If you are an independent author build up a following on the many social media sites and start talking about your book and posting the cover there. This will help build a following, pre-orders and hype for your content. You are also able to get early feedback that you might not have thought about while you were writing.

Always remember that it is best to do as much as you can before you publish or release the book, once the book is out it can behard to change things, so get as much out as possible, get feedback and then make edits and changes based on the feedback you hear from your readers and fans as they are ultimatly the folks who are going to buy your book.

An Authors Biggest Decision

One of the biggest decisions an author will make is whether to publish one’s book as an indie author or to publish traditionally, using a publishing house.  There are pros and cons to both, and it is a personal decision based on what will suit the author’s needs the best.  As traditional publishing has become more demanding and difficult, more and more authors are choosing to publish independently.  

If you choose to publish independently, here are some important tips to remember:

-Don’t let your enthusiasm to be a published author cause you to rush through the process.  This is a common mistake that new authors make.  As a result, they end up with a published book that  lacks a polished, professional look.

-Don’t equate the amount of money you spend with the end product you get.  Many independent authors are under the mistaken idea that they must spend a lot of money to get the editing, typesetting, and covers they desire.  This is simply not true.  Authors have paid hundreds of dollars for a cover that comes from a template, and authors who have paid much less have gotten original, one of a kind covers.  Taking the time to do a little research before hiring someone is essential to having a quality product.

-Don’t make the mistake of thinking you can edit and proofread your book yourself.  It is an absolute must to have someone else edit your book.  After that person edits it, have someone else have a look at it as well.  Many authors have done all of the editing themselves only to publish a book that is filled with spelling and grammatical errors.  This happens because your brain has memorized the words that are supposed to be in your book.  Your brain will actually overlook obvious errors because it sees the version that is supposed to be there.

-Don’t assume a published book equals sales.  Sales only come through effective marketing.  If your sales are lacking, it does not mean your book is not a good one.  It means you need to find better ways to market your book.

Cheryl A. Williams

Author of Alone in the Crowd, Flash: A Short Story Collection, and Heavenly Hugs:  Inspirational Poetry